www.Synergy-Playgrounds.com

Launch & Lease for Dentists 2.3

[1]

SEO Domains: 1,772 key word domain driven urls that include the most relevant key words or phrase for every dental discipline in our network.  High revenue generating procedure (i.e. dental implants) in every major US market (i.e. Houston).  This will represent approx. 1% of practicing US dentists combined w other dental disciplines.  DentalImplantsHouston.com, .net, .org, info etc.

• For example, www.DentalImplantsHouston.net, www.HoustonDentalImplants.org, www.DentalImplantsRiverOaks.com, www.HoustonDentalImplant.com, www.DentalVeneersHouston.com, www.PorcelainVeneersHouston.com, www.DentalImplantsAustin, www.ScottsdaleOrthodontics, www.CosmeticDentistTheWoodlands.com, www.EndodonticsHouston.com, www.DentalImplantsNewYork.com, etc., etc., etc.
• For lease, we have a target price of $1,000 per month per practice or % profit of tracked conversions. 
• Earnings revenue: $1,772,000 per month & $21,264,000 per year.
  

[2]

.COM Difference in SEO: .com vs .org vs .net vs .info vs .biz do make a difference for search engine optimization.  1st is .com 2cd is .net 3rd is .org.  Then the rest are about the same.


[3]

Key Word Appeal for SEO: we know the key words that appeal to the interests of the cosmetic dental practices & other specialists that we want to develop sites for, or offer sites to, however, we will continue to invest more R&D to ensure that we're not missing any big opportunities.


[4]

Purchase the URLs on GO Daddy! / domain names in every major US city with 5 year agreements. Use the SP Domain Discount Membership Acct, Deluxe Hosting, Blogger Hosted, etc, etc.

[5]

Content Conflict: if the website in www.ImplantDentistryRiverOaks.com is almost exactly the same as www.ImplantDentistryOrlando.com will google penalize us for very similar content?  Re: as long as all the localized efforts remain unique, then copy content can be very similar.  We'll just want to make sure that the sites are user / demographic focused.  We'll need to take the same basic copy, but organize it totally differently ~ random layout.  In other words, the sequence of everything will also be different.  Essentially, each site needs to be unique.

[6]

IT Construction: Delux Hosting w Joomla CMS & others. 

Implementation & Infrastructure Consideration: Templates or content mgmt system that will enable us to keep a very similar look and feel for the 300+ plus sites that we create. this needs to be a cost effective project that can get off the ground running. are templates, style sheet transfers, style sheet FTP, CMS, SharePoint, or Websphere the best way to go?  CMS resell is (CMS Light). PO: Captive Lead, Hubspot, Element Fusion, eCropolis, FindandConvert,...

We will use 3 different companies to build 10 sites each.  We'll award contract to best in class! 

[7]
Lease, Sell or Business Expansions: this will support 3-D Smile Holdings, llc expansion initiatives & center for dentistry, llc expansion initiatives. by the time we expand into a new city, a site will be waiting for us.

• in the event that we are leasing a site in a city that we are going to expand into, Synergy Playgrounds, Inc. will have first right of refusal "to lease, or not to lease" ? meanwhile, the website tenant continues to drive independant traffic to our site building additional value. in the event that we know that we will never expand into this city, we will have the option to continue to lease, sell or plug a practice into our vertically built Smile model: Center For Dentistry, 3-D imaging center & 3-D Dental Lab.
• in the event that 3-D Smile expands in geography, we can offer these sites to "good" referring customers at no charge.
  
  

[8]

SEO Support Initiatives: we will seo the site & get its google rank up ASAP bf we lease the site = convincing value prospectively. at a predetermined threshold, we will lease these sites or sell these sites. these sites should all include AJAX, Legacy or some form of tracking that will enable us to objectively demonstrate shareholder value & refine our R&D. What else are we missing to drive natural SEO? Make sure to experiment with Googles Website Optimizer.


[9]

Multi-Media SEO: all blogs for every site will be hosted on its respective domain. Every site will be managed by SP's Social Media Relations business unit. Therefor, each & every site will have an active blog, a presence in the big 10 social sites (Nigg. Mixx. Reddit. Linked. MySpace. Facebook. Youtube. Flickr. Glee. CitySearch., video search engine optimization, & blog seo efforts. of course, we'll ask a consultant to tell us when the algorithm is shifting, a different vehicle enters the seo market & any other changes that effect SEO -- we'll adapt all sites.

[9.25]

National SEO: Index w major SE, infoUSA, ZoomInfo, dir.yahoo,

[9.5]

Blog Site Mgmt: www.DentalBlog.com, www.DentalBlogg.com, www.CosmeticDentistryHouston.com, there will be a corresponding website for each domain. e.g. www.RiverOaksImplantDentures.com w www.RiverOaksImplantDenturesBlogg.com

[10]

Analytics & Google: each website will have a AdWords acct with tracking codes & conversions to further drive shareholder value. Google = credibility in the eyes of Dental Professionals.

[11]
Link Building: what's the strategy?

Portal Domain: www.DentalPortal.org, www.DentalTown.org, conebeam.org, dentaleconomics.org,  -- what are the down sides to purchasing a .info, .TV, .biz??  etc.


.Edu -- how do we get a .edu & other high value SEO drivers? do we need to start a non-profit?


infrastructure options?? should or could this be a SharePoint project

Dental Directory (merge, create or buy existing)

Logo utilization: ZOOM!, Capital One, Schein, Patterson, Nobel Biocare, Etc, Etc -- this will further drive credibility when prospective tenants are assessing the opportunity.

[12]
Local Search RPMs: SP will register each site with it's respective local search directories while additionally adding local content to each site: Yahoo local, Google local, infoUSA.com, Glee.com, Google Maps, etc., etc. Our longtail concept will translate into thousands of $500 - $2000/month banner ads. That's $500,000/month just in banner ads! 


www.RiverOaksCenterForDentistry.com is our biggest customer & will be our beta test site. We have offered to pay this practice to give us the opportunity to win their businesses. Who can help? 

DentalPortal.  Nigg.   Mixx.   Reddit.   Linked.   MySpace.   Facebook.   Youtube.   Flickr.   Glee.   CitySearch.     

Dental Blogs.   BloggerSphere.   etc.

Maximize Traffic With 10 SEO Power Tips
How do you know what type of content is really going to attract the right searchers?

In this article I wanted to cover a few very basic tips that you can keep in mind when building high-performance strategies. Remember that good search engine marketing is not about trying to manipulate or "fool the search engines." Good SEO skills are more about creating genuine relevancy for well-written content that deserves to be found because it is truly the most relevant and useful to your audience of readers.

What students quickly discover in the 5-Day classes is that the optimization skills are not nearly as hard as many people make them out to be (even for the most competitive phrases,) once you've been trained and understand the full scope of influences that are at work. The biggest advantage that we have had is all about the "accuracy of information."




1. Write content that your audience is already looking for within the last 90 days.

True keyword research is not about 'guessing at keywords' but its all about researching actual data. How are your SEO research skills using Wordtracker or Keyword Discovery? At the SEO Workshops we teach much more than the traditional "keyword research" methods. We help students learn "Keyword Forensics" and how to quickly tap into the hidden niche trends that 99% of most Webmasters never even notice.

2. Does your Web copy speak to the reader or does it speak about yourself?

Remember that your Web site should be focused on your audience first and appeal specifically to a niche interest. When writing your Web copy, you need to dialog in an appropriate tone and format for the right audience. Some of the most interesting content will have more appeal if it speaks to your audience in terms of "you." You can, you might, you will, yours, your and you're INSTEAD of we, ours, we're, we will, we can, etc.

3. Focus on writing for the human audience first and search engines second.

While search engine optimization is important to your visibility, try writing your content first. Most people don't write their best when trying to optimize and create content at the same time. Focus on creating highly useful content that is extremely focused on one topic per page. Once you have completed your writing so that you are pleased with it, then go in to do a mild re-write for the search engines.

4. Tips for triggering idea generation and giving your strategies a unique twist.

While many people seem to spend time exploring their competitor's Web sites, we encourage you to lead the way with new ideas. Try not to be obsessed with what the competition is doing, but be creative and start your own new trends. Spend just a little more time working on your projects this week than you did last week. Setting yourself apart from the competition is easier than you might think and gives you a huge advantage over others.

5. Creating your content so that it "speaks" to a specific audience of visitors.

Think of how your Web copy reads and ensure the dialog flows smoothly. Read your work out loud and see if you can improve the tone of your message with natural expression. Keep your specific audience in mind. How you write for senior citizen (in tone and in format) may differ considerably from writing for an audience of for example "new parents." Always ask yourself "what is important to these readers?" Rely on researching accurate data to eliminate guess work.

6. Remember strong calls to action

Without a firm call to action, don't expect the reader to naturally guess at what you want them to do next. Plain ordinary dialog that asks the reader to take the next action will usually work best. Dialog that is written for voice (similar to the way a broadcaster writes to project their personality.)

7. Build your search engine optimization skills in the beginning with the "stress free" approach.

If you are new to SEO, you may want to focus on the long tailed niche phrases since most searchers are doing fairly descriptive and intelligent searches these days. Ideally you want to attract those who already know what they are looking for and just need to find your pages more easily. With practice and the right training you can go after highly competitive phrases too but you'll find that the best conversions nearly always come from the niches. Also remember that it is the basic SEO skills that carry you through and must come before any of the advanced strategies. The result will be stable top rankings that stand the test of time with minimal fuss.




8. Give your readers a non-threatening reason to respond right now.

What is the objective for your page and does your Web copy work effectively at fulfilling that objective? It may not always be about trying to sell a product or a service. It should not be about fulfilling your needs first but it should be about meeting the needs of why that searcher first conducted a search. Meet their needs and deliver up something that satisfies their search first and then give the visitor a non-threatening reason why they might respond to you. Do you want their e-mail address? Or do you just want them to pick up the phone and call? Never lose sight of the fact that the Web is a marvelous two way interactive experience, if you want it to be. Make your Web site a vehicle for relationship building and remember that many readers may actually have the desire to interact and participate through Blogs or other "User Generated activity." Give your visitors something that involves their participation.

9. Remember that your readers always want to feel like they are in control of their Web experience.

People often use the Web for researching topics of interest or doing preliminary price comparisons or for looking up information. While most people explore the Web for their own purposes, the more that you put them in control of their experience the better. If appropriate, you may want to consider adding additional tools or functionality to your Web site in order to enhance its usability for your specific audience.

10. Did you know that if you write your content so that it naturally "reads very well."

You will naturally gain some bonus for having created content of quality. By this, I mean content...that reads well to a human being. Don't stuff keywords all over the place. Instead, use moderation in everything you do. One of the things you need to understand is that "theme based" search engines like Google, are actually using a measure of artificial intelligence (AI) to measure how well your article "reads" based on all of the overall context of your body text (other than the keywords) based on data that a search engine has gathered concerning a specific topic. This is great news for writers because if you are making a transition to writing for the web, you'll find some search engines are literally rewarding pages that are "well written."

On-Page SEO is the process of placing your selected keywords in the right places on your web pages. On-page SEO involves changing page titles, headings, content, and URLs to improve search engine rankings.

A. Metadata
Metadata tags allow you to tell the search engines what your web page is about. Learn more about metadata and why it's important.

Title: Houston Cosmetic Dentist, River Oaks Dentist, Cosmetic Dentist in Houston, Midtown Dentist, Houston Heights Dentist, Memorial Park Dentist, Bellaire Dentist, Gay & Lesbian Dentist
Description: Houston Cosmetic Dentist at River Oaks Center For Dentistry proudly serves Midtown, Bellaire, Memorial Park and of course River Oaks. Specializing in Cosmetic & Restorative Dentistry.
Meta Keywords: houston cosmetic dentist, river oaks dentist, cosmetic dentist in houston, midtown dentist, dentist midtown, memorial park dentist, dentist memorial park, gay and lesbian dentist, emergency dentist in houston.

The metadata for this web page does not contain all of your selected keywords. See details.
Cosmetic Dentist,Dental Implants,Veneers

B. Heading Summary
Similar to how newspapers and magazines use headings and sub-headings to help readers, websites can use special tags in their HTML. These tags not only help human readers read the content, they also help search engine spiders better understand the content on a page and what is most important. It is generally a good idea to use heading tags to help signal to the search engines, what the web page is about.

No headings were found on the web page

C. Image Summary
Images are a great way to enhance a website from a user's perspective. However, it is important to note that search engine crawlers cannot really "see" images. So, if you have lots of images that contain textual content within the image itself, this content will not be seen by the crawlers.

HTML helps address this issue by providing a way to specify the textual content for an image using the "alt" attribute. The alt attribute allows web pages to assign specific text as the "alternative" content for images for those that cannot view the images themselves. This can be search engine crawlers or text-only web browsers.

1 image found. 1 image doesn't have ALT text. See details.
URL Alt Text
images/logo_000.jpg Missing


D. Interior Page Analysis: 3 Pages Processed
We looked at a few other pages on your web site to see how well they are optimized. This sort of interior page analysis can reveal exciting opportunities for you to target specific keywords or visitors. You can then create landing pages optimized towards converting those visitors into customers.

Page Keywords Description
River Oaks Center For Dentistr... dental technology, top cosmeti... State-of-the Art Dental Techno...
Top Cosmetic Dentist in River ... top cosmetic dentist in river ... Dr. Barbara Johnson, DDS is a ...
Cosmetic & Restorative Den... cosmetic & restorative dental ... Houston Dentist Dr. Barbara Jo...

E. Readability Level: College Undergraduate
This score measures the approximate level of education necessary to read and understand the web page content. In most cases, the content should be made to be simple so that a majority of the target audience can understand it.

II. Off-Page SEO
Off-Page SEO includes all the things you do to promote your web site outside the design of the web site itself. Getting more inbound links to your site, registering with directories relevant to your industry, and getting more pages into the search engine indices are all parts of Off-Page SEO.

A. Domain Info
Most experts agree that you should register your domain for a long time, because search engines factor domain "stability" when looking at your pages.

Domain Age: 1 year, 4 months, 28 days
Time To Expiration: 7 months, 2 days

This domain registration will expire within a year.

The domain for this website is set to expire in less than a year (7 months, 2 days ).

We would suggest renewing this domain with your registrar. Google and other search engines may penalize websites with domains that are set to expire soon. The reason for this is that many spam sites are often registered for short periods of time. Most registrars support paying upfront for several years and the cost is usually only about $10-$20 per year, so it is generally worth it.

B. Google PageRank: 3
“Google PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves important weigh more heavily and help to make other pages important.” - From Google

Learn more Google Page Rank and Internet Marketing...

C. Google Indexed Pages: 47
This number is the approximate number of pages on www.RiverOaksCenterForDentistry.com that have been stored in the Google index. The Google web crawler will visit the website periodically and look for new content for its index. Generally, the more pages your site has within the Google cache, the better.

D. Last Google Crawl Date: April 13, 2008 @ 10:23 AM
Google will periodically crawl websites looking for new and updated content. In general, you want Google to crawl your site as often as possible, so your new content shows up in Google search results immediately.

E. Traffic Rank: Top 61.15%
Alexa is an online service that measures traffic for millions of sites on the Internet in a similar way to Nielsen television show ratings. Your website has an Alexa rank of 17,463,710 which is in the top 61.15% of all web sites.

F. Inbound Links: 12
One of the most important measures for a website is how many other sites link to it. The more links the better. Having links to your website from authoritative resources on the Internet helps you rank higher in search engines since these links are an indication that your website is trustworthy and contains good content.

G. DMOZ Directory: No Entry Found
RiverOaksCenterForDentistry is not listed in DMOZ.

DMOZ, The Open Directory Project, is the largest and most comprehensive human-edited directory of the Web. It is constructed and maintained by a vast, global community of volunteer editors.

H. Yahoo! Directory: No Entry Found
RiverOaksCenterForDentistry is not listed in the Yahoo! Directory.

The Yahoo! Directory is a web directory which rivals the DMOZ Open Directory Project in size. We recommend that every business have a listing in the Yahoo! Directory.

Read this blog article for more information about why it is important for your company to be listed in online directories such as Yahoo! Directory and DMOZ.

I. ZoomInfo: No Entry Found
RiverOaksCenterForDentistry is not listed in the ZoomInfo directory.

ZoomInfo is a business directory and search engine, with profiles on more than 37 million people and 3.5 million companies.

III. Blogosphere
Blogging makes sense from a marketing perspective. You'll be leveraging the shift from outbound to inbound marketing and interacting with your customers in new ways. A blog lets you meet your customers more directly than sending out brochures or an email campaign. It changes your website from a brochure that most people look at once to something that people interact with and come back to.

A. Blog Analysis
Blogging is a great way to reach your target audience with your thoughts, opinions, and offerings on relevant topics.

Blog Not Found


B. Blog Ranking: Not Ranked
Technorati is a popular blog directory service. It measures the popularity of a given blog as compared to all other sites that have been submitted to its system. We did not find this blog in the Technorati system. You should sign up and submit your blog on technorati.com, it's free.

C. Recent Blog Articles
Not Available

IV. Social Mediasphere
Making sure that your company has an extensive web presence outside of your own website is important. It increases the chances that your prospects will find your company when they are online since there are more web pages that contain information about your company.

A. del.icio.us bookmarks: 0
del.icio.us is a web-based bookmarking site. Delicious users save their bookmarks on the website so they can access them from any browser. A website that has many users bookmarking it is generally popular and will get more traffic.

B. Digg.com Submission Summary
Digg is a social media site where anyone can submit articles, and viewers can vote for articles they like. Very popular articles can make it to the front page of Digg, resulting in more traffic to your web site.

The website www.RiverOaksCenterForDentistry.com has 1 articles submitted to digg.com. These articles received a total of 1 diggs (votes) and 0 of these articles made it to the front page of digg.com.

V. Converting Qualified Visitors to Leads
Visitors to your site are nice, but you probably want to convert qualified, interested visitors into actual customers. There are a number of ways to increased your conversion efficiency, turning more qualified visitors into prospects, leads, and eventually customers.

A. RSS Feed: Not Found
RSS is an industry standard syndication approach that allows users to "subscribe" to your blog so that they are automatically notified when new content is posted. There are a variety of free RSS applications available that let site visitors subscribe and consume content.

Though it is possible this site has RSS elsewhere on the site, it is best to make the feed discoverable on the home page itself.

B. Conversion Form: Not Found
The web page does not seem to contain any type of signup form where visitors can subscribe to a newsletter or future updates.

We would suggest adding some type of simple subscription form (at a minimum) that allows users to get email updates. This is a great way for visitors to express their interest in the company and it's offering and for the business to stay in touch. Though RSS usage continues to increase, email is still what a majority of site visitors know and understand.

VI. Competitive Intelligence
WebsiteGrader doesn't stop at your web site. You can also track competing web sites and see how they're doing, including what they are doing better than you.
A. Keyword Grader
Keyword Estimated Monthly Search Volume www.riveroakscenterfordentistry.com rank www.DrFrazar.com rank
Cosmetic Dentist 4,203 100+ 100+
Dental Implants 20,295 100+ 100+
Veneers 9,862 100+ 100+

B. Competing Websites
Site Website Grade Google Page Rank Traffic Rank Blog Rank Inbound Links del.icio.us Bookmarks Google Indexed Pages
www.RiverOaksCenterForDentistry.com 25 3 17,463,710 0 12 0 47
www.DrFrazar.com 57 4 2,476,192 10,280,644 258 0 46